Pepsi ICC Development Programme Annual Awards 2012 - Americas Regional Winners Announced

Fri, Jan 25, 2013 9:39 PM


Pepsi ICC Development Programme Annual Awards 2012  - Americas Regional Winners Announced
Sixty nominations were received in the Americas Region for this year's Pepsi ICC Development Programme Annual Awards. Although this was down from the previous year, quality nominations were still received in every category.

Ben Kavenagh, ICC Americas Regional Development Manager noted ?the Pepsi ICC Development Programme Awards are a great way to recognize and celebrate some of the key achievements made by countries in the Americas region as we strive towards our goal of making cricket a bigger, better, global game. I would like to congratulate this year's winners and all persons and projects nominated for the 2012 awards.

The quality of Bermuda`s nominations was exceptional again this year and it resulted in them being awarded with 3 different awards. Two of their three awards are a fitting recognition of their remarkable overall effort in Cricket Development in the region. The BCB & Hiscox U11 Celebrity Festival was awarded with the 'Best Spirit of Cricket Initiative'. This was the fourth year that the BCB joined forces with the Hiscox Insurance Limited to hold a Celebrity Cricket Festival to celebrate youth cricket. This year over $1500 was raised at the Festival as it brought together both community and youth. Bermuda was also awarded with the 'Best Overall Cricket Development Programme' award this year. The Bermuda Cricket Board has now won this award five times in the last six years, showcasing their continued excellence in this area.

Finally, Bermuda's Gary Fray was awarded with the 'Lifetime Service Award'. Gary has devoted much of his life to sports administration and was instrumental in the integration between Bermuda's two segregated cricket governing bodies. Since the 1990's Gary has directly served on the Bermuda Cricket Board as Treasurer, 1st Vice President, 2nd Vice President and as Chairman of the Disciplinary Committee where he still continues to serve. Gary is a strong believer in the 'spirit of cricket' and the importance of life lessons that can be learned through the sport, he is a great leader who continues to donate much of his life for the love of cricket and is truly deserving of this award.

Cricket Canada also left their mark on this year's awards, by winning in two separate categories. For the second year in a row, Cricket Canada was awarded the 'Best Cricket Promotion and Marketing Programme' award. Building on their success in this area last year, they focused their energies on three pillars; social media, broadcast television exposure and creating public awareness. Through the different social media avenues they were able to reach over 65,000 people. They also launched their successful 'Represent the Red' campaign which featured the stories of several national team players and how they came to play for the national team. Cricket Canada also reached into mainstream broadcast in 2012 to a potential viewing audience of 9 million homes across Canada. Cricket Canada was also awarded the 'Best Junior Participation Initiative' for the CIMA (Chartered Institute of Management Accountants) Mayor's School Cricket Tournament - CIBC Trophy. This new initiative was launched in 2012 and has given Toronto youth an opportunity to participate in their own tournament saw more than 50 school teams take part in inaugural event.

Suriname won the 'Best Women's Cricket Initiative' this year for their Board West Suriname Cricket Bond's awareness programme which saw member's from their women's teams entering into the schools and social/sports centres in the district to encourage junior females to play the game. This activity has resulted directly in more young females joining the women's clubs to play in Suriname.

Cayman Islands' Benjamin Maynard was awarded this years 'Volunteer of the Year' award. Benjamin has been volunteering as a coach with the Cayman Islands Cricket Association for the past six years and has displayed a keen sense of understanding, working with, and nurturing the youth cricketers on the island. Over the last 12 months he has maintained regular contact with the youth players, organized and conducted coaching sessions at six primary schools, three secondary schools and the national elite programme; effectively working with over 200 children. He has tirelessly worked towards the development of cricket in the Cayman Islands and is well deserving of the award.

Always the most popular category for nominations in the Americas Region is the 'Photo of the Year' award. This year was no different as it saw more nominations than any other category, with many outstanding submissions from around the region. This year the 'Photo of the Year' is awarded to Cricket Peru for their submission of 'Billy the Hero'. The photo features the U13 team after winning their first game in the 2012 U13 South American Cricket Championship.

All ICC Americas Development Programme Award winners will now be nominated for the Global Award in their respective category. The ICC judging panel will then select a global winner from the 5 regions in each of the categories. The Global winners will be announced on February 28, 2013.

The ICC Americas Regional Office would like to wish all of our Regional winner's good luck in the global judging and we would like to sincerely thank all countries who participated in this year's contest.

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