Ever since Columbus discovered the Americas at the end of the 15th Century, the region was known as The New World. In many senses, the Americas represent a new world of opportunity for cricket, with exciting development possibilities from Canada in the north all the way to Argentina in the south.
Historically, the region has been associated with cricket as long as any other in the world, with the first ever international match played contested between Canada and the United States on September 24-25, 1844. In Latin America, cricket was introduced to Argentina as far back as 1806. Now, in the first years of the 21st Century, cricket is being taken to the New World of the Americas as a modern, dynamic and entertaining sport to play and watch.
This vast geographical region represents a virtually untapped source of future players and supporters. The region has an impressive pedigree in a variety of sports, and the objective is for cricket to become of the great sports of the Americas in the years ahead.